Led · Equity · Jun 2020

Propoly provides an integrated lettings platform that reduces administrative burden, maximises revenue opportunities and increases transparency for landlords, tenants and agents. The system lets letting agents track all properties in one place and manages the full renting workflow, from digital deposit registration to utility switching. The product is offered as an affordable, subscription-based solution aimed at smaller and medium-sized letting agencies that lack scale to build their own technology. Propoly launched its product after three years of development and extensive beta testing with agency customers. The company positions itself to meet increased demand for digitalised, contact-minimising workflows amid social distancing and changing lettings practices. Edward Gazelle is the CEO and co-founder.