Led · Series A · Sep 2021

SellersFi is a global financial technology company that uses AI-driven credit-scoring models and deep integrations with leading e-commerce platforms to provide working capital and cash management solutions to online merchants. The company, formerly SellersFunding and based in Weston, Fla., serves thousands of e-commerce sellers. SellersFi closed a new U.S. credit facility for $135M that can grow up to $300M as it expands. The facility’s senior capital is provided by Citi with a portion from Fasanara Capital, and mezzanine capital is provided by Fasanara. Fasanara is renewing its commitment to SellersFi and will continue supporting the company as a senior lender for other jurisdictions and products; Fasanara has been a finance partner since February 2020. SellersFi plans to deploy the funding to further develop its product offerings, expand its portfolio, and enhance its technological infrastructure to support growth. SellersFunding offers financial technology services to e-commerce clients via a digital platform, including working capital, cross-border cash management, tax solutions, business valuations and payments. The company also provides a free analytics tool, Sellers Signals, which estimates sales and cash flow for merchants. SellersFunding generates revenue from fees on payments it collects for customers and through lending. It reports over 30,000 registered users, is close to $10 billion in sales volume, and has experienced 300% year‑over‑year growth to date. Future plans include expanding the team, building a marketing budget, scaling globally with investments in cross‑border payments, and pursuing acquisitions in the U.S. and Europe. Company leadership says the core business will remain lending while investments focus on payments and technology. SellersFunding operates a global financial platform focused on online marketplace sellers, offering integrated financial tools and a machine-learning model to underwrite customers. Its platform provides working capital, daily advances, cross-border payments, a robust currency exchange and transfer system, and business analytics as a one-stop-shop for e-commerce sellers. The company reported a 404% increase in its user base in 2020 and an 84% year-over-year growth rate among SMB users. To bolster liquidity and support growth, SellersFunding closed a multi-currency receivables funding program that allows up to $100 million across USD, GBP, EUR and CAN. SellersFunding is expanding its services across North America, the United Kingdom, Canada and Continental Europe. The funding program is intended to enable quick, flexible financing solutions to meet rising global demand for working capital among e-commerce businesses.