The Venture Codex

Led · Equity · Jun 2020

Unbounce builds landing page creation and optimization software aimed at small and medium businesses, helping marketers direct visitors from ads and campaigns to tailored pages. Founded in 2009, the company offers products such as Smart Traffic, which uses visitor data to send users to the best landing page and delivers an average 20% conversion lift. Unbounce aims to further automate optimization and personalization so businesses can “set it and forget it” through machine learning. The company serves customers including Hootsuite, Zola and World Vision, and says it has powered 1 billion conversions. The team is about 200 people and the company highlights recent progress on diversity and senior leadership representation. To accelerate product and AI investment, Unbounce recently completed a major funding round. Unbounce provides a self-serve hosted platform that lets marketers create, publish and test promotion-specific landing pages without IT or developer support. Its tools target marketers running paid search, banner ads, email or social media marketing. The company intends to use newly raised capital to invest in developing capabilities and further improvements to its tools. Unbounce raised $850K in the reported financing. Leadership includes CEO Rick Perreault, CTO Carl Schmidt and COO Jason Murphy. The company is based in Vancouver, BC, Canada.