Participated · Seed · Mar 2015

Naritiv operates a platform connecting brands and advertisers with influencers on Snapchat. It has built a network of more than 300 Snapchat stars and influencers who have collectively delivered over 1 billion branded views. The company connects those influencers with brands such as ABC Family, Coca-Cola, Redken, and Fox to run Snapchat campaigns. Naritiv provides campaign metrics and its technology mines campaign data so brands can track performance beyond Snapchat’s single‑day view limit. Naritiv launched out of the Disney Accelerator, powered by TechStars, in 2014. Prior to this round it raised a $1.2 million seed, bringing total funding to $4.32 million to date, according to Crunchbase. Naritiv pairs brands with Snapchat influencers to run campaigns and provides analytics and reporting tools. The company mines campaign data over time to show brands long-term performance and receives revenue share from influencer partnerships. Naritiv launched out of the Disney Accelerator, powered by Techstars, and its founder is Dan Altmann. It has run campaigns for shows like Pretty Little Liars and brands including Marriott Resorts and Radio Disney, using the Pretty Little Liars campaign as a case study. That campaign amassed more than 800,000 Snapchat followers in three months, more than 140 million total views, and over 215,000 hours of content watched. The company has raised $1.2 million in seed funding from the Disney Accelerator, Greylock Partners, Mucker Capital, and others, and says its main challenge is growing and maintaining a steady supply of Snapchat influencers.