Led · Seed · Jan 2020

Whisky Loot operates a curated subscription tasting service that sends customers small samples of premium whiskies so they can try before committing to a full bottle. Founded in 2016 and based in Sydney, the company spent two years bootstrapping before seeking external capital. It aims to address friction for drinkers unsure about full-bottle purchases and to create value for distilleries by exposing their products to subscribers. The business has seen steady growth and rising demand, according to founder and chief Joel Hauer, who says the recent funding is just the beginning. Financially, Whisky Loot has secured a modest seed injection while continuing to scale its subscription offering.