The Venture Codex

Led · Equity · Jun 2014

Pulsar develops social data analytics tools for brands and enterprises. It recently launched two new products: Pulsar FLOW, aimed at brands optimizing social channels, and Pulsar TEAM, which tracks and manages activity on internal collaboration platforms such as Yammer. The company positions itself as a smaller competitor to firms like Radian6, Brandwatch, Crimson Hexagon, Sysomos and Synthesio. Pulsar has attracted clients including Twitter, Tumblr, NBC Universal, Tesco, Unilever, Allianz, Reckitt Benckiser, Burson‑Marsteller, dunnhumby, Live Nation and Mindshare. Financially, Pulsar raised a $2.3 million investment round from the Face agency, a subsidiary of the UK-based, publicly listed Cello Group. The raise preceded and accompanies the product launches as the company looks to expand its footprint in the social analytics market.