Led · Equity · Dec 2012

My-Apps specializes in technologies that make mobile app creation easier for the average person while also operating a B2B arm that builds bespoke enterprise apps. The company positions itself across both B2C and B2B markets, claiming to be the only company serving both segments. Its competitors named in the article include Mobile Roadie (B2C) and BiznessApps (B2B). My-Apps has begun expanding into the US market and lists customers such as MTS, NIC.ru, Etisalat and Yandex. The team frames its product ambition as creating WordPress-like value for mobile apps. Financially, it has attracted outside investment, most recently a $1.5M injection from Russia's Financial Group Life.