
Fir Tree Partners
500 5th Ave, Fl 9, New York, NY, 10110, United States
Overview
Fir Tree was founded in 1994 and is a New York based private investment firm that invests worldwide in public and private companies, real estate, and sovereign debt. Fir Tree manages assets on behalf of leading endowments, foundations, pension funds, and sovereign wealth funds.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 3
Investment portfolio
- Groups360
Participated · Equity · Apr 2022
Groups360 provides real-time availability and instant booking capabilities for hotel room blocks and meeting space via its proprietary GroupSync bookings marketplace. GroupSync enables travel organizers and hoteliers to access enhanced global search, hotel group inventory and rates, and choice of purchasing via instant booking or a simplified proposal process; the company also offers private-label group booking engines for hotels. Over the last 12 months Groups360 launched instant booking for group stays at over 7,000 hotel properties and booking capabilities at 200,000 hotel properties worldwide. The company has commercial partnerships with Omni Hotels & Resorts, TFE Hotels, Premier Inn, Accor, Hilton, IHG Hotels & Resorts and Marriott International. Led by CEO Kemp Gallineau, Groups360 closed a $35M funding round and intends to use the funds to grow operations and expand further in EMEA and APAC. The company is based in Nashville and also has offices in London and Singapore. Groups360 operates GroupSync™, an online marketplace and search engine that uses proprietary matching algorithms and a price-predictor to help meeting planners source and book group rooms, meeting space, and ancillary services. The platform aggregates content from a wide variety of brands and independent properties and allows planners to search over 170,000 properties in 225 countries. Groups360 says its tools have placed thousands of events and aim to reduce friction and improve transparency by surfacing rates, fees, and market-price predictions. The company plans to add access to group rooms and space availability, pricing, and an “instant book” capability for less-complex meetings as part of its roadmap. With the new strategic investment, Groups360 will scale its sales, marketing and engineering teams to deliver enhanced GroupSync functionality globally. The company was founded in 2014 and is led by CEO Kemp Gallineau.