Led · Seed · Jun 2024

Notti Pet Food produces 100% human-grade, slow-baked pet meals designed to preserve nutrients more effectively than high-temperature extrusion methods. Its product range includes fruits, vegetables, probiotics and prebiotics, and carries veterinary endorsements while meeting AAFCO Nutrient Standards for pets of all ages and breeds. The company positions itself as a premium alternative to lower-quality pet foods in the region. Notti is currently available in over 100 pet shops across Malaysia, Singapore, Hong Kong and the Philippines and aims to reach 200 distributors by the end of 2024. Financially, Notti secured US$500,000 in seed funding from 500 Global and First Move to support regional expansion and new product launches in the Philippines and Singapore. The company also engages in welfare initiatives such as Trap-Neuter-Return programmes and donations to animal shelters.