Led · Series C · Sep 2025

Globalbees is a FirstCry subsidiary that completed the second tranche of its Series C2 funding round. In the latest tranche, the company allotted a total of 3,041 Series C2 compulsory convertible preference shares (CCPS), raising an aggregate Rs 100 crore. FirstCry subscribed to 2,220 Series C2 CCPS on September 11 at a face value of Rs 5 each and a premium of Rs 3,28,845 apiece, constituting a Rs 73 crore infusion. With the infusion, FirstCry’s holding in Globalbees increased from 51.12% to 51.51% on a fully diluted basis. The tranche falls under a board‑approved plan for FirstCry to invest up to Rs 146 crore in Globalbees in one or more tranches, under the Series C2 Share Subscription Agreement signed on March 30, 2025. The securities issued in this tranche were Series C2 CCPS, with existing shareholders receiving allotments alongside FirstCry. GlobalBees is a roll-up e-commerce platform that partners with entrepreneurs who build online D2C brands, providing funding and operational support in marketing, supply chain, R&D and operations. The company focuses on portfolio brands with roughly $1–20 million in annual revenue. Since its founding in 2021 and based in Delhi, GlobalBees became a unicorn in December 2021 after raising over $270 million, with a last reported valuation of $1.12 billion. Its standalone operations revenue rose 3.4X to Rs 65 crore in the fiscal year ended March 2023 while losses doubled to Rs 6 crore over the same period. Competitors include Mensa Brands, GOAT Brand Labs, Evenflow, Upscalio, and Powerhouse91. Ownership is concentrated: FirstCry and Supam Maheshwari hold 55.6%, with Chimetech Holding, Premji Invest and Lightspeed holding material stakes. GlobalBees is a roll-up e-commerce company that invests in, acquires, and grows seller businesses across Amazon, Flipkart and other marketplaces. It functions as an aggregator of digital brands with the stated aim of transforming marketplace sellers into international brands. The company said it has secured $111.5 million in a Series B led by Premji Invest, valuing GlobalBees at $1.1 billion and entering the unicorn club. GlobalBees plans to use the proceeds to strengthen its product portfolio, drive product innovation, improve customer experience, hire talent and scale its companies. Founded in May 2021 and operating from New Delhi, the company says it is now more than 100 people strong and is in advanced talks with 20-plus companies to expand its portfolio. It aims to invest in 100-plus brands across verticals including FMCG, sports, home organisation and lifestyle over the next three years. GlobalBees acquires and partners with digitally native consumer brands across multiple categories and targets firms with revenue run-rates of $1 million to $20 million. The company has already acquired or partnered with more than a dozen brands that sell in India and outside the South Asian market. GlobalBees helps those brands scale distribution and sales on marketplaces such as Amazon and Flipkart and through other channels domestically and internationally. Founders Nitin Agarwal (formerly of Edelweiss Financial) and Supam Maheshwari (founder of FirstCry) aim to build a Thrasio-like house of digital-native brands. The company plans to create an online distribution and enterprise ecosystem similar to traditional offline firms, and not all brands will be acquired immediately—acquisitions can occur over a span of about three years. It announced a $150 million Series A to support its acquisition and scaling strategy.