Led · Equity · Dec 2021

Consumer Intelligence builds MarTech and Data-as-a-Service products that collect and manage purchase information and power a loyalty program called Blovly. Its offerings include mobile apps for shopping centers, analytics to optimize tenant portfolios and space design, and a loyalty module that captures receipts and provides brands with real-time customer reporting. The company is developing Mall Navigator, an augmented-reality indoor navigation and eventual in-app shopping assistant that uses phone camera–based localization without beacons, Wi‑Fi, or GPS. Clients include CBRE and FMCG producers such as Procter & Gamble, Coca‑Cola and Philip Morris International, and the company serves customers in Poland and Ukraine with plans to expand to neighboring markets. The market opportunity cited is Data-as-a-Service, valued at $26.23 billion in 2019 and projected to reach $46.50 billion by 2025, supporting the company’s growth plans. Financially, Consumer Intelligence has received external backing — a 2020 seed investment of 1 mln PLN from KnowledgeHub Starter and a recent investment of over 1 mln zł from Fundusz SPINAKER alfa to develop positioning and indoor navigation solutions.