Participated · Series A · Sep 2024

Churned provides an AI-driven platform for subscription businesses that predicts at-risk customers and surfaces upsell opportunities. Its models analyze customer data to deliver actionable insights and recommendations aimed at improving retention, satisfaction, and customer lifetime value. The company emphasizes AI-driven predictive models and actionable guidance for customer-success teams. Churned was founded in 2020 by Michiel Doornenbal and Maarten Doornenbal and is headquartered in Amsterdam, Netherlands. In September 2024 the company completed a financing that strengthens its financial position to support product and go-to-market expansion. Management plans to use the funds to expand internationally and to further enhance the platform's AI capabilities. Churned is an Amsterdam-based company offering an AI-powered SaaS platform, Churned AI, for customer retention and churn prediction. The platform provides data-driven tools enabling customer success managers, sales teams, and marketers to govern client bases, improve customer lifetime value, and accelerate upsells. It targets SaaS, B2C, and e-commerce businesses that increasingly rely on subscription models. The company was founded in 2019 by data science professor Francisco Blasques with Michiel and Maarten Doornenbal. Churned recently closed a seed funding round (amount undisclosed) and plans to use proceeds to further develop its complex back-end while keeping the front-end simple for customers. It also intends to invest in marketing and sales to support international growth.

Led · Seed · Feb 2023

Eyk offers a no-code data compilation and analytics platform designed to help marketers optimise analytical models across advertising channels. The product positions itself as a single-source-of-action for collecting, storing and structuring marketing data, with a user interface that enables cross-channel analysis without manual dataset rationalisation. All customer data is held in a private cloud, and the platform aims to eliminate fragmented analyses and manual input. Eyk completed beta testing with 10 clients (including existing investor ACE) and plans a full launch in April. The company is targeting international expansion and aims to grow its customer base to 50+ brands and agencies by the end of the year. Eyk was founded in 2018 and is based in Rotterdam.