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The Venture Codex

Good Apple

5-9 Union Sq W Fl 4, New York City, New York, 10003, United States

Overview

An independent agency known for improving partner efficiencies on average by 30% while making their lives 100% easier.

Total investments
1
Lead investments
1
Investments · 12mo
0
Active investors
4

Sector focus

  • Advertising
  • Internet
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Investment portfolio

  • ArcSpan Technologies

    Led · Seed · Jul 2025

    ArcSpan is an AI-powered audience monetization platform built for premium publishers that turns first-party data into advertiser-ready audience and curation solutions. Its Audience Monetization System (AMS), launched in 2023, uses a Triple-A Framework—Aggregation, Amplification, and Activation—to help publishers build stronger data signals and drive programmatic yield. The company partners with leading media companies and SSPs to streamline the path from data to demand and offers programmatic analytics and activation tools. ArcSpan is developing AI-driven features including Audience Builder 3.0, a PMP Activation Hub, and ArcSpan QualityCloud™ with an AQI contextual quality score. The business plans to expand product, data science, and publisher success teams and deepen integrations across the advertising ecosystem. ArcSpan is headquartered in New York City with an office in London. ArcSpan Technologies offers a SaaS platform that helps digital publishers and brands manage and optimize audience revenue and addressable audience data. Its software integrates audience data management with digital sales tracking and optimization tools to increase advertising efficiency and scale. The company emphasizes consumer data privacy and industry transparency while helping clients navigate the shift to first‑party data. ArcSpan plans to accelerate development of its SaaS platform and AI data solutions using the new funding. The company also intends to recruit key hires across technology, product, and sales. ArcSpan was founded in 2020 and is headquartered in New York City.

Team