The Venture Codex

Participated · Seed · Dec 2025

Founded in Kuwait in 2022 by Faisal Al-Qarnous and Bader Aburezq, MASAHA offers an end-to-end technology platform that connects customers and tailors through digital measurement profiles, standardized workflows, real-time order tracking, and structured operating procedures. The application replaces the region’s manual, fragmented tailoring process with a single system designed to improve quality, consistency, and transparency for customers while boosting utilization and demand management for tailors. MASAHA sits inside Trendle, a holding company that handles strategy and governance, allowing the tailoring platform to focus on product innovation and market execution. The company employs an asset-light, plug-and-play operating model in which local partner tailors adopt MASAHA’s systems without MASAHA owning factories. Fresh capital will be used for product development, operational scale-up, and regional expansion, with initial GCC roll-outs planned for Saudi Arabia and Qatar between 2026 and 2027. The most recent seed round values the company at approximately US$1.5 million; no revenue or user metrics were disclosed.