Participated · Equity · Jul 2018

Fluvip is a Latin American startup (founded in 2012) that automates and optimizes influencer-marketing campaigns using machine learning and predictive AI to measure and analyze campaign results on social platforms. The company says it is present in seven countries and maintains U.S. operations in New York, Los Angeles, Chicago and Miami. Fluvip opened an office in Madrid in October and has signed a strategic agreement to provide its technology to Grupo Prisa. Management has set objectives to grow in the United States, reinforce the team and reach $12 million in revenue. The startup employs more than 80 people. Its product focus is on campaign measurement, optimization and analytics for brands and agencies.

Led · Equity · Apr 2013

Mobly operates an e-commerce marketplace focused on cost-friendly home furnishings and decor, offering more than 45,000 SKUs. The site was founded about 18 months prior to the article and is led by a local team of three Brazilian co-founders who serve as co-presidents. In 2012 Mobly reported total revenue of $89.5 million and was generating over $8 million in sales each month at the time of the article. The company plans regional expansion beyond Brazil, leveraging media and advertising networks to drive growth. Mobly emphasizes selection, customer service and delivery as competitive strengths. Its rapid sales growth is positioned to capitalize on Brazil’s expanding middle class and a fast-growing home-decor category.