Led · Series A · Sep 2023

Proven builds personalized skincare (and recently launched a personalized fragrance line) using its Skin Genome Project, an AI-driven database that analyzes over 20,238 ingredients, 100,000 products, 20 million consumer data points and thousands of scientific articles. The company creates formulations based on more than 37 factors including genetics, lifestyle, local pollution and water hardness, with formulations developed by Stanford dermatologists and chemists. Proven reports reaching breakeven and has expanded into Europe and the UK. The brand plans to use new capital for product development, technology, growth marketing, creative partnerships and team expansion. Its core product is individualized skincare created from deep data and clinical ingredient analysis. The company launched in 2019 and emphasizes technology-forward personalization as its differentiator.