Harlo Entertainment
2 St Clair Ave E., Ste 1204, Toronto, Ontario, M4T 2T5, Canada
Overview
Private equity firm managing assets in hospitality and entertainment.
Founded
2018
Deals · 12mo
0
Links
Stage focus
Geographic focus
Sector focus
Investment portfolio
- Mid-Day Squares
Participated · Series C · Apr 2022
Mid-Day Squares launched in 2018 after founders Nick Saltarelli, Lezlie Karls and Jake Karls developed the original Fudge Yah bar in a kitchen. The company sells double-layer chocolate bars designed to provide fiber, protein and Omega-3 as a mid-day, filling snack, and has expanded flavors to Almond Crunch and Peanut Butta. Distribution is roughly 65% in-store and 35% online, with placement in more than 2,400 stores including Whole Foods and nationwide in Sprouts, plus a partnership to reach most Americans within a six-mile radius. The brand reports average sales of 13 bars per store per week per flavor and ended 2021 with $8 million in revenue, with management expecting roughly double that by year-end. Product pipeline includes a fourth flavor now and a fifth slated for 2023, with two additional flavors in development, and the company operates its own manufacturing plant with capacity to scale.