• YouAppi

  Participated · Series B · Feb 2016

  YouAppi offers a single platform for acquiring and retaining mobile users via mobile ads and analytics. Its platform syncs with over 3,500 mobile apps and sites, measures 25 data points per user, and uses machine-learning predictive algorithms to optimize ad targeting and inventory. The company partners with existing mobile-ad players such as Cheetah Mobile and serves clients in China including Baidu, Alibaba, Sungy Mobile, and APUS. YouAppi was founded in 2011 and maintains teams in San Francisco, New York, China, India, Israel, Singapore, Germany, and the U.K. North America accounted for 60% of revenue and Asia 30%, with China contributing about 10% now and expected to rise to 20% this year. Planned growth includes opening offices in India and Indonesia, expanding the U.S. headcount, and further developing its technology. Management expects the company to be profitable by August 2016 and is planning a Series C in the final quarter of the year. YouAppi provides a platform that analyzes what users do after installing mobile apps and generates recommendations and targeting to improve customer lifetime value. Its proprietary matching algorithms are trained on the usage habits of 200 million mobile users and segment users across 25 demographic, geographic and interest-based factors. The product delivers real-time multivariate analysis and app recommendations for brands, marketers, ad agencies and more than 600 publishers. Engineers have been developing the predictive algorithms since 2012 and the company says it has tested the technology on thousands of campaigns. YouAppi works with publishers and mediation partners and aims to extend its algorithms beyond games to broader mobile app categories. The company has 20 employees and reports it has doubled revenue every quarter in the past year. youAPPi offers an end-to-end, fully managed mobile application recommendation platform that identifies, matches and connects apps with relevant users in real time. The technology delivers contextual, personalized app recommendations within mobile publishers' content to drive publisher revenue and increase user engagement. The platform aims to expose users to relevant apps based on interests, preferences and real-time context, improving user acquisition quality for app developers. The company plans to extend its matching and recommendation algorithms and to expand marketing and sales efforts using newly raised capital. youAPPi was founded in late 2011 and is based in Raanana, Israel. It recently secured external funding to support product development and go-to-market expansion.

No current team members are available.