Led · Series A · May 2025

Button Finance operates an AI-powered home equity lending platform that delivers quick decisions and funding in as few as five days. The company’s proprietary underwriting engine targets qualified borrowers often overlooked by traditional lenders. Founded in 2019 and based in New York, Button has scaled to over 60 employees in the past two years and nearly tripled monthly volume in six months. Management says the business has been profitable and cash-flow positive for consecutive months. The new capital will support expansion of product offerings and further development of its technology platform. Button plans to roll out expanded product offerings and distribution channels in the second half of 2025 to meet rising demand for home equity solutions. Button Finance offers home equity loans through a hassle-free online process that can deliver decisions and funding in as little as five days. The company has built an AI-powered underwriting platform designed to lend to borrowers underserved by traditional lenders. Proceeds from the recent raise will be used to hire talent and further develop its proprietary technology. Button's immediate product focus is home equity loans, with plans to expand into a broader range of loan products over the next 24 months. Concurrent with the financing, Button hired Josh Hager to oversee mortgage operations; Hager brings over 20 years of mortgage industry experience from fintech originators including Better.com, Homeward, and Divvy Homes.