Led · Equity · Sep 2020

Sarbacane's flagship product is Mailify, a SaaS tool for crafting, sending, measuring and responding to email and SMS marketing campaigns; it is sold as Sarbacane in France and as Mailify internationally. The company also offers Layout for email design, Sarbacane Chat for chatbots, Touchdown for multichannel marketing tied to Microsoft Dynamics, and has acquired the Datananas B2B prospecting platform. Sarbacane serves roughly 10,000 customers, including SMBs, government agencies and brands like Christian Dior, L’Occitane and Warner Music. The business is profitable and reported about $13 million in revenue last year, with an expectation of $16 million this year. Founded in 2001 and based in Hem in northern France, the company has grown by product expansion and acquisition and emphasizes strong data-protection and GDPR-compliant practices. Management says it will use new funding to build AI-based marketing automation, accelerate international expansion and pursue further acquisitions as part of consolidation in European martech. Sarbacane Software provides email and digital marketing software solutions to small businesses, operating the Sarbacane brand in France and Mailify abroad. The company also offers SMS marketing (Primotexto), a transactional email interface for developers (Tipimail), and a WordPress email solution (Jackmail). It intends to use the new funds to accelerate international growth and to expand its product range. The amount of the investment was not disclosed; the round is described as a minority investment from Ardian. Founded in 2001 by CEO Mathieu Tarnus and based in Hem near Lille, Sarbacane has offices in Barcelona and New York. The company serves over 10,000 customers worldwide and has about 80 employees; over the past three years it invested to consolidate its brands and broaden its solutions.