Instant Brands
3025 Highland Parkway Suite 700, Downers Grove, IL, 60515, United States
Overview
Instant Brands is home to a family of brands that focus on delivering products for cooking and sharing food, with an emphasis on making togetherness easier. Instant Brands' family of brands includes Corelle, Corningware, Instant Pot, Pyrex, Snapware, Chicago Cutlery, and Visions. These brands offer products for the home such as pressure cookers, instant pots, air fryers, indoor grills, toaster ovens, dutch ovens, multigrain cookers, coffee makers, and air purifiers.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 6
Sector focus
- Consumer Goods
- E-Commerce
- Retail
Investment portfolio
- Fresco
Led · Series B · Apr 2022
Fresco builds KitchenOS and the AI Cooking Companion, software that links and orchestrates appliances from brands such as Panasonic, Instant Pot Brands, Viking, Kenwood, Bosch, GE Appliances, and LG. The platform recommends recipes, guides home cooks in real time, and automatically sets and syncs connected devices through screens or voice to ensure meals turn out correctly. Recent OEM integrations with E.G.O. and Arda position Fresco to be embedded at the component level, enabling rapid onboarding and potentially shipping on every appliance those manufacturers produce. Operating in more than 15 languages, the company already supports global scalability and promises increasingly smarter, more effortless cooking as additional partners join the ecosystem. Fresco plans to use fresh capital to evolve its AI Cooking Companion into a globally distributed, appliance-aware sous-chef and to deepen partnerships with leading appliance brands. The company maintains offices in Dublin and Madrid and is focused on reshaping the €60 billion-plus smart-kitchen market expected by 2030. Its recent €15 million Series C round underscores investor confidence in Fresco’s vision and growth trajectory.