Irdeto
Taurusavenue 105, Hoofddorp, Noord-Holland, 2132 LS, The Netherlands
Overview
Irdeto is the most innovative software security and media technology company in the world. Through its dynamic monetization and security technologies, the company allows new forms of distribution for broadcast, broadband and mobile entertainment, as well as for the world’s most popular apps, eStores and consumer devices.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 9
Sector focus
- Broadcasting
- Security
- Software
Investment portfolio
- Bidstack
Led · Equity · Oct 2022
Bidstack operates a platform that serves advertisements into natural spaces within video games while protecting the gaming experience. Its placements include trackside banners, cityscape billboards, pitch-side LED boards, skins and other contextually relevant spaces in the metaverse. The company works with game publishers such as Codemasters, Take-Two Interactive and Sports Interactive, and has delivered campaigns for brands including Marriott Bonvoy, Paco Rabanne and Doritos. Bidstack has more than 80 staff across five international locations and is led by CEO James Draper. The company is publicly listed on the London Stock Exchange. It says it will use the new funding to accelerate its US growth strategy following the hire of Jude O’Connor as Chief Revenue Officer.