Led · Equity · Nov 2022

TVision provides second-by-second, person-level data on who is watching TV, what they’re watching, and how much attention they pay to linear and streaming content using patented passive measurement technology. Its products deliver person-level attention, co-viewing, and engagement metrics used by advertisers, agencies, networks, streaming providers, measurement companies, and data platforms. TVision says it can detect over-the-air households for smart TVs and reduce bias in census-level datasets, making it a preferred calibration panel for alternative currency providers. The company closed a $16mm investment round led by iSpot, bringing total funds raised to over $58 million. Proceeds will support growth of CTV measurement products, panel expansion (including multiple TV sets per household), and continued development of cross-platform measurement capabilities. The company has expanded licensing arrangements with iSpot as part of the investment and will deepen commercial ties to enable new video currencies. TVision builds a platform to measure attention on connected TVs, aiming to become the standard for streaming viewership measurement. The company developed a panel of connected‑TV viewers rather than relying on tags, echoing traditional TV‑panel approaches. It has technology that uses Wi‑Fi signals to distinguish whether an ad is playing on a streaming service or on linear TV and previously used webcams to measure traditional TV viewing. TVision emphasizes regulation‑compliant, privacy‑friendly data collection that prevents personally identifiable information from being uploaded and ensures panelist consent. It offers cross‑platform insights through a partnership with Oracle's Moat and counts customers including Pepsi, Anheuser‑Busch, Hulu, AMC and Dentsu Aegis Network. Financially, it raised $16M in the latest round and has now raised $39M in total to accelerate its connected‑TV measurement efforts. TVision Insights is a television attention measurement company that measures eyes-on-screen attention to every second of programming and advertising. Its core technology uses patented computer vision algorithms to measure "eyes on screen" and produces second-by-second attention data. The service is fully opt-in and panel-based: recruited, compensated participants install proprietary technology in their homes to generate person-level engagement metrics. The company plans to use the $11.5M in new funding to expand its opt-in, privacy-safe in-home panel and to grow the team. The round was led by Accomplice and Jump Capital. TVision is led by CEO Yan Liu and President and COO Luke McGuinness and has offices in Boston, New York and Tokyo. TVision Insights is a Boston-based startup out of MIT that builds a small device which sits atop a television and uses lasers, thermal infrared and computer vision to identify who is watching and to track viewer reactions and attention. Its sensors and algorithms distinguish viewers who are actively watching from people in the room who are not paying attention (for example, using a mobile phone). Devices are currently installed in about 7,000 homes in the U.S. and Japan as part of an opt-in panel, and the company plans to grow that panel to roughly 15,000. TVision provides data to three of the largest U.S. broadcasters and multiple major advertisers (specific partners are under NDA). The company has 19 employees and says it will use new funding for business development, hiring and R&D. TVision also has applications in for two utility patents covering its computer vision algorithm and its analytics. TVision Insights is a Boston, MA-based provider of a platform that allows TV researchers to measure attention. Led by CEO Yan Liu, the company uses proprietary computer vision software to provide second-by-second data on viewer behavior and attentiveness to traditional linear and connected television programming and advertisements. Its platform is used by advertisers, agencies and network clients. The company will use the funds to continue to expand operations. TVision has offices in New York, Dallas and Tokyo and was a 2015 MassChallenge winner. It raised $2.5M in venture capital funding.