Led · Series A · Oct 2025

Founded by Olympian Kiley McKinnon with Ariana Ferwerda and Karelle Golda, Halfdays creates technical yet stylish apparel aimed at eliminating the outdoor industry’s traditional “shrink-it-and-pink-it” approach. The brand began with women’s skiwear and has since expanded into trail, active, and everyday performance collections, offering vibrant colorways like “amethyst” and “glazed cherry.” Its products feature materials such as brrr° fabric technology for cooling, wicking, and rapid drying, and shoppers can review detailed activity, fit, and temperature guidance online. After starting as a direct-to-consumer label, Halfdays is now stocked in more than 150 retail locations, including Nordstrom, REI, Dick’s Sporting Goods, and Sporting Life. The company cultivates community through hikes, pop-ups, and events such as its upcoming Winter Launch Party at its Denver flagship. With fresh capital, Halfdays plans to enlarge its ski and winter assortments, grow trail and active lines, and deepen wholesale partnerships with retailers like Revolve and Shopbop. Investment will also support opening brick-and-mortar stores to complement its existing channels.