Participated · Debt Financing · Jul 2019

Homeward provides two core products — the Homeward Cash Offer and Buy before you sell — in which the company buys a home on behalf of a client so the client can later secure a mortgage and remove financing, sale, and appraisal contingencies. It partners with real estate agents and brokerages, offering white‑label branding, digital marketing, dedicated support, and tools that preserve agent‑client relationships and commissions. Homeward currently operates in Texas, Georgia, and Colorado, maintains an office in Austin, TX, and employs a fully remote workforce. The company has seen rapid adoption, reporting a 5x year‑over‑year increase in transacted volume and a 9x year‑over‑year increase in new customers. Homeward plans to scale service and support to meet outsized demand and expand into additional markets. Its positioning emphasizes working with agents rather than replacing them, aiming to give agent partners a competitive edge in seller’s markets. Homeward provides buyers with loans equal to their home equity so they can make all-cash offers and move into a new home before selling their old one. The company charges a 2–3% convenience fee and says buyers typically receive average discounts of 2–5% from sellers, which can exceed the fee. Homeward also earns income by charging rent to homeowners on their new home before the old one closes and offers a floor-price guarantee if a seller can’t fetch full market value. The service is built to work with real estate agents as referral partners rather than replacing them, keeping the agent–client relationship central. Homeward was founded by a former broker and is focused on expanding in its existing markets—Colorado, Georgia and Texas—with plans for national expansion. Financially, the company recently completed a mix of equity and debt financing to scale its operations. Homeward redesigns the home-buying process with its "Homeward Way," allowing customers to make all-cash offers on their next home using Homeward’s funds and then sell their existing home at full market value. Customers receive a floor-price guarantee on their existing home and can lease their new home back from Homeward for up to six months. Buyers using Homeward’s all-cash offers see an average discount of 2–5% on the purchase price and are reported to be twice as likely to beat mortgage-backed offers. The company charges a transparent fixed service fee of 1.90% of the purchase price, positioning itself against iBuyers that may charge up to 9% and take agent commissions. Homeward has captured growing market share in Texas, Georgia and Colorado and works directly with real-estate agents to register clients. The company was founded in 2018 and is led by founder and CEO Tim Heyl.