Kongzhong Corporation is a provider of digital entertainment services for consumers in the People's Republic of China. The company operates through three main business units: wireless value-added services (WVAS), mobile games, and internet games. The WVAS business unit provides interactive entertainment, media, and other interactive services to mobile phone users through various second generation standard and 2G technology platforms. This segment offers various WVAS, such as mobile games, pictures, karaoke, electronic books, mobile phone personalization features, entertainment news, chat, and message boards. The Mobile Games business unit develops and publishes mobile games, including action, role-playing, and leisure games for mobile phone users. In 2010, KongZhong made up 8.89% of the mobile game market, ranking first among the industry. Its mobile games include Warrior vs Monster and Kingdom Story. The Internet Games business unit develops internet games. Kongzhong sells its WVAS and mobile games through telecommunication operators and other distribution partners. KongZhong Corporation was founded on May 6, 2002, and is headquartered in Beijing, the People’s Republic of China. The company was formerly known as Communication Over The Air, Inc. and changed its name to KongZhong Corporation in March 2004, the same year it went public in NASDAQ through investments made by American and Hong Kong venture capital firms.

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