Participated · Seed · Oct 2021

SUMA Wealth operates a consumer financial app and an enterprise offering that deliver in-culture financial content, products, experiences and AI-driven personalization for young U.S. Latinos. The company emphasizes highly personalized recommendations and content that reflect users' countries of origin and cultural voice. Its consumer app remains free while the company monetizes through brand partnerships and paid personalized coaching; the enterprise product is subscription-based. SUMA has expanded via acquisitions, including Reel (Feb 2023) and learning-management system Intellecto, and added Reel co-founder Daniela Corrente as chief strategy and business officer. The platforms reached 1 million users, have seen 62% annual user growth, and revenue grew nearly fivefold in the past year. Founders include Beatriz Acevedo, Mary Hernandez and Xavier Gutierrez, and the company partners with financial institutions such as Morgan Stanley, JPMorgan and Wells Fargo. Suma Wealth develops technology-driven financial tools aimed at increasing prosperity, opportunity, and inclusion for young U.S.-born Latinos. The company offers a free Financial Checkup and a proprietary SUMA Score that tracks net worth, debt-to-income ratio, emergency savings, budget and other wealth metrics with personalized suggestions. Its web application is live and a mobile app was slated for release next month on the Apple App Store and Google Play. Leadership includes CEO Beatríz Acevedo and co-founder/chair Xavier A. Gutierrez. Suma has integrated with MX, Heroku (owned by Salesforce), and Cyvatar, and secured partnerships with Morgan Stanley, Chase, Turbotax, Quickbooks and Stockpile to broaden its financial capabilities. The company plans to use new funding to expand technical capabilities and grow headcount. SUMA Wealth builds a fintech platform aimed at U.S.-born Latinos, focused on financial-inclusion tools and culturally resonant educational content. The company plans to grow by building a brand "by Latinos for Latinos" and delivering in-culture instructional content on topics such as lowering debt, budgeting, taxes, investing and buy-vs-lease decisions, exemplified by its "chupalana" mascot. Co-founded by Beatriz Acevedo and Xavier Gutiérrez, SUMA emphasizes earning trust among a community often skeptical of traditional financial institutions due in part to historical currency devaluations in Latin America. During a 30-day beta, SUMA recorded engagement rates 20-times higher than a composite fintech benchmark and saw users mainly asking which institutions are trustworthy. Acevedo intends to apply the playbook she used to grow mitú— which raised over $50 million and reached nearly 100 million monthly users—to scale SUMA. The company aims to address cultural nuances of U.S.-born Latinos and build trust and scale within that rapidly growing economic segment.