Led · Equity · Mar 2024

One World Products launched Pro-11, a CBD-enriched muscle rub formulated for athletes that blends CBD, essential oils and natural extracts for rapid absorption and deep muscle penetration. The product is the result of a collaboration with Kx Family Care (led by Stephen Marley) and guided by NBA Hall of Famer Isiah Thomas. Pro-11 was announced at the 2024 NBA All-Star Weekend and is slated to be available to consumers on March 15, 2024 via the company’s dedicated platform, with select retail rollouts later in the year. Kx Family Care made a strategic $400,000 investment in One World Products to expand operations in Colombia’s Bogota Free Trade Zone and increase production capacity to meet global demand. The company is positioning the launch to scale its wellness product offerings internationally. At the time of the article, OWPC shares were trading up 18.60% at $0.0593 per share, reflecting market interest following the announcement.