• Integrate

  Participated · Series B · Mar 2012

  Integrate provides a SaaS-based Demand Acceleration Platform (DAP) that centralizes, connects, and elevates multichannel B2B buying experiences to help marketers accelerate demand and convert leads to revenue. The platform is positioned to replace labor-intensive in-house or agency solutions by orchestrating connected account- and buyer-driven omnichannel experiences. Integrate processed over 14.5 million marketable and compliant leads through its governance engine in 2021 and serves customers including Salesforce, Microsoft, Akamai, and Pluralsight. Leadership says the company will continue developing its product set, growing its customer base, and pursuing adjacent vertical and geographic expansion. Financially, Integrate has completed a strategic growth investment from Audax Private Equity; financial terms of the transaction were not disclosed. Integrate was advised by BrightTower and retained Goodwin Proctor as legal counsel for the transaction. Integrate provides a demand orchestration software platform that helps marketers automate top-of-funnel demand marketing efforts and build predictable demand engines. The platform integrates with marketing automation and CRM systems, as well as ABM and predictive software. Its customer base includes enterprise and mid-market organizations such as Dell, Salesforce, Workday, Iron Mountain and ServiceNow. Founded in 2010 by CEO Jeremy Bloom, the company is headquartered in Phoenix, AZ. Integrate intends to use the new funds to continue expanding operations and to further develop the platform. To date the company has raised $35M in venture capital since its inception. Integrate offers a cloud-based closed-loop marketing platform and media services that help marketers acquire customers from third-party media and offline data providers. The solution automates manual tasks, governs prospect data for accuracy and completeness, and injects data into marketing and sales systems such as Oracle Marketing Cloud, Marketo, Salesforce and Pardot. Closed-loop integrations and analytics enable marketers to measure ROI and optimize programs in real time. The company plans to use the new financing to further develop its marketing software platform and accelerate customer adoption across B2B and B2C marketing organizations. Integrate was founded in 2010 by CEO Jeremy Bloom and is based in Scottsdale, AZ. The company reports more than 250 active customers and thousands of media partners. Integrate provides a SaaS-based marketing technology platform that allows marketers and media buyers to plan, launch, analyze and optimize campaigns across performance, programmatic and traditional media. The company is headquartered in Scottsdale, AZ and was founded in April 2010 by CEO Hart Cunningham. Integrate has more than 2,500 brands and agencies among its customers. It raised a $7m follow-on Series B financing to continue to develop the platform and hire new high-level people. The round brought the total amount raised to date to $22.25m. Prior funding includes a $4.25m Series A announced in August 2013. Integrate offers a unified tool that lets advertisers track and manage campaigns across both online and offline channels. Its platform provides real-time data so advertisers can adjust spending on-the-fly based on campaign performance. Online channels covered include mobile, display, email, social, and digital video; offline channels include telemarketing, TV, print, radio, outdoor, and billboards. The product includes tracking mechanisms such as custom phone numbers for radio ads to attribute performance. Integrate serves about 1,500 advertisers, including Microsoft and Yahoo. Co-founder Jeremy Bloom says the company aims to introduce more automation so real-time campaign decisions are made by algorithms rather than humans. The company recently closed an $11M Series B to continue scaling its offering.

No current team members are available.