Led · Seed · Jan 2022

True Tickets is a secure contactless digital ticketing service that leverages IBM blockchain to enable controlled distribution and reduce fraud for teams, venues, and promoters. The platform integrates with existing ticketing systems, including Tessitura, and offers both blockchain-enabled secondary-market distribution and single-channel delivery tailored to venue needs. True Tickets’ solution lets primary issuers know who attends events even if tickets transfer ownership, enabling more personalized fan experiences and better patron management. The company has processed hundreds of thousands of transactions using IBM blockchain technology and serves more than 750 arts and cultural institutions through the Tessitura ecosystem. True Tickets will use the $5 million seed financing to optimize product teams, accelerate feature development, and expand its service into the broader in-person events market, including professional sports. Strategic partners and backers named in the article include Logitix, ZMC, The Shubert Organization, The Tessitura Network, and Broadway Beta Ventures.