Participated · Equity · Jan 2026

Pantaloon began as a curated indie-game email newsletter and expanded into full publishing operations in 2025. Its 40,000-strong subscriber base engages with themed puzzles or pays a £3.99 monthly fee to secure game keys, yielding average email open rates of 50% and over 90% during key drops. Leveraging this community, Pantaloon has successfully launched titles such as Sub-Verge, Occlude, and It Takes a War, and is currently partnering with other publishers like Raw Fury and Fellow Traveller. The firm offers developers up to £100k in funding with traditional revenue splits and no recoup period, aiming to support “brave and bold” projects that larger publishers overlook. A bespoke publishing platform, being co-built with backend provider LootLocker, will integrate funding, development, and CRM capabilities to sustain a long-tail catalogue strategy. Looking ahead, Pantaloon has three additional games slated for 2026 and intends to grow its team while maintaining its niche, risk-embracing brand identity. The company’s strategy centers on marrying direct customer relationships with flexible financing to bring more unconventional games to market.