• ThriveCart

  Led · Equity · Jan 2023

  ThriveCart provides a toolkit for small- and medium-sized businesses to build e-commerce carts and funnels, letting users create upsell funnels, bump offers, trials, split payments, subscriptions and “pay what you want” options. The platform supplies embeddable cart code and backend dashboards that can connect to third-party fulfillment services, calculates sales tax by location and product, and supports automation rules such as abandoned-cart follow-ups and affiliate commission adjustments. The company has grown to tens of thousands of customers and processes more than $1 billion in sales annually. ThriveCart raised $35 million in its first public outside investment and plans to use the capital to further develop the platform and triple the size of its workforce. Kevin McKeand was recently named CEO and characterized the raise as positioning the company to capture continued growth among digital entrepreneurs and small businesses. The company said it values customer privacy and adheres to industry best practices, though it declined to disclose detailed revenue figures or a full data‑usage policy in the article.

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