Led · Series A · Feb 2021

OxeFit builds AI-driven hardware and software for health and fitness, anchored by its XP1 and XS1 strength training systems that capture performance data and provide computer-controlled variable resistance. Its platform combines robotics, movement and performance tracking, advanced coaching, analytics, gamification and a content library to deliver personalized, data-driven workouts. The company is rolling out new AI features in the coming months, including personalized training programs, health snapshots and tracking, a digital training assistant, and AI-driven gaming bots. OxeFit says the new AI capabilities will update programs in real time, analyze form, detect potential injuries, and provide interactive training experiences. The company announced a $17.5M funding round that brings total capital raised to more than $70M to date. OxeFit is headquartered in Plano, Texas. OxeFit is a Plano, TX-based company offering an integrated fitness ecosystem that brings advanced robotics and artificial intelligence to strength training by combining proprietary hardware with smart, targeted content and data-driven workout programs. The company is led by co-founder, CEO and Chairman Mohammed "Rab" Shanableh with CTO Dr. Peter Neuhaus, whose experience in powered exoskeletons informs product development. OxeFit targets elite athletes, at-home consumers, fitness clubs and rehabilitation centers. It is set to launch its XP1 and XS1 fitness equipment along with a connected content ecosystem, OxeLife, this year. Financially, OxeFit closed a $12.5M Series A funding round. Additional investors named in the round include Dallas Cowboys’ Dak Prescott, orthopaedic surgeon James R. Andrews, Blake Jarwin, Jason Witten, Dez Bryant and Demaryius Thomas.