• ciValue

  Participated · Seed · Mar 2016

  ciValue provides cloud precision marketing and supplier advertising platforms for retailers, delivered as a SaaS marketing collaboration product. It leverages data science and proprietary algorithms to enable FMCG retailers to create targeted, segmented and personalized offers within hours. The company was founded in 2014 by Beni Basel and Gilad Cohen and has offices in New York, Paris, and Tel Aviv. ciValue sells to retailers and suppliers in the FMCG channel via its SaaS product. The company raised a Series A to scale its operations and accelerate international growth. The article does not disclose revenue or user metrics. Civalue provides cloud-based customer insight and personalization software for grocery, health and beauty retailers. Its solution uses advanced data‑science algorithms to glean customer insights from vast amounts of purchase data. The platform is used by FMCG retailers and CPG manufacturers. Civalue is led by CEO and founder Beni Basel, a pioneer in algorithm‑based recommendations. Basel previously founded Ingeneo, a personalization and real‑time recommendation company that was sold to SAP in 2007, after which he served as Global VP of CRM Advanced Solutions Management at SAP. In March 2016 the company raised $2.4M in seed funding from backers including Nielsen Innovate, Mac Fund, Deutsche Telekom and others.

No current team members are available.