Participated · Series A · Dec 2023

BetterYou offers a no-touch, AI-driven mobile app that helps users set wellness goals (sleep, reading, socialization, steps) and automatically tracks progress without manual entry. The product is rooted in behavior design and delivers strategic nudges intended to reduce screen addiction and improve daily wellbeing. The company highlights partnerships with H&R Block, Amway, Michigan State University, Cleveland State University and a joint study with Stanford University; H&R Block employees recorded 945,000 steps in a three-day challenge and students using BetterYou averaged 32 more minutes of sleep per night versus another app. BetterYou will use new funding to accelerate growth through additional sales, marketing, and software hires and to continue refining its mobile app user experience. The company frames its mission as countering the attention-economy by giving users time back and improving physical and mental wellbeing.