The Venture Codex

Led · Series B · Feb 2026

Ownwell modernizes the traditionally opaque property-tax appeal process by combining local tax expertise with proprietary technology that automates complex steps and analyzes millions of property records. The company manages appeals end-to-end with no upfront fees and charges a 25% contingency only when savings are achieved. To date, it has processed more than one million appeals, delivering over $400 million in total savings for property owners and averaging $774 in annual savings per customer with an 86% success rate. Ownwell’s core offering now spans Texas, Illinois, Florida, Georgia, California, Washington, and New York, and the firm has launched a National Appeals Packet that uses AI-generated data to let homeowners nationwide file their own appeals. Beyond tax appeals, it also offers tax-bill management, mortgage, insurance, energy-saving, and other bill-reduction services to lower overall homeownership costs. The company intends to use new capital to accelerate product development and support nationwide expansion so it can help “millions more” homeowners combat rising costs. CEO and founder Colton Pace positions Ownwell as a “done-for-you” solution that levels the playing field between individual homeowners and large real-estate investors.

Led · Series C · Aug 2025

Wellth combines daily motivation, behavioral economics, and financial incentives to drive measurable behavior change for patients, encouraging actions like medication taking, blood pressure and glucose checks, and preventive visits. Its app delivers social‑media–like daily engagement designed to reach historically hard‑to‑reach Medicare Advantage, Medicaid, and D‑SNP populations. To date members have completed over 50 million daily check‑ins, achieving an average 90% care‑plan adherence, a 51% reduction in inpatient admissions, and a 16% improvement in medication adherence (PDC); the platform has helped partners attain 4+ Star ratings on Medicare Part C and D measures and reduce avoidable costs. Wellth will use new funding to broaden access across high‑need populations, accelerate product innovation and partner growth, and introduce generative AI capabilities to personalize motivation and care journeys. The company emphasizes a decade plus of behavioral data and outcomes as the basis for scaling its Daily Care Motivation approach. Wellth is based in Los Angeles and has been operating for 11 years. Wellth is a digital health company that applies behavioral economics and machine learning to drive daily health behaviors via a mobile app. Users perform simple daily tasks—such as snapping photos of medications or glucose readings—to form habits and increase adherence. The platform reports 91% daily member engagement and outcomes including a 42% average reduction in inpatient utilization, a 29% reduction in ED utilization, and a 16% improvement in medication adherence. Wellth's customers include health plans and provider organizations, and clients have measured cost savings and improved Medicare Advantage Star ratings. Founded in 2014 and headquartered in Los Angeles, the company has achieved impressive annual growth. The new capital will be used to further invest in the behavioral science engine behind the app and to expand the team to support a growing member base. Wellth provides a platform that uses behavioral economics, financial incentives and nudges to improve patient treatment adherence. Members submit scheduled virtual check-ins—typically daily—such as photos of medication or readings from glucometers and blood pressure cuffs. Check-ins are processed immediately by Wellth’s AI technology for verification, and insights can be relayed directly to care teams. Members keep an endowed daily amount and “cash out” at milestone intervals, creating instant gratification and reinforcing healthy habits. Led by CEO and co-founder Matthew Loper, the company plans to use new capital to expand its platform to new use cases. Wellth is based in New York City and recently raised a new funding round to support growth. Wellth is a Brooklyn-based behavioral economics startup that works with insurers and risk-bearing providers to motivate patient behavior change and treatment adherence. Its core product is a mobile patient experience that delivers daily contextual and personalized nudges and quick 'check-ins' for daily medications, using financial incentives and behavioral economics strategies. The company focuses on costly chronic diseases where poor adherence drives preventable hospitalizations and readmissions, including Type 2 Diabetes, Congestive Heart Failure, Cardiovascular Disease, COPD, Asthma and Behavioral Health. Wellth is led by CEO and co-founder Matt Loper. The company recently raised $5.1M in a Series A round to continue expanding its team and platform. It aims to help payers and providers better understand and improve patient behaviors to reduce costs associated with chronic disease management. Wellth is a digital health startup whose app tracks medication adherence, records weight, and uses incentives to motivate healthier lifestyle changes. CEO and co-founder Matt Loper said the company will use new funding to enable full-scale commercial implementations. Wellth has planned launches over the next six months and intends to generate data on interventions in type 2 diabetes, congestive heart failure, and post–heart attack discharge. The company’s near-term goal is to execute those implementations and publish data on impacts to adherence, health outcomes, and healthcare costs. Customers are insurers and risk-bearing providers, particularly in commercial and managed Medicaid markets, and Wellth typically charges on a per-user basis. The company says its actuarial model projects 4x+ returns after accounting for incentive payouts and Wellth fees.

Participated · Seed · May 2024

Videra Health is an Orem, UT–based company offering an AI-driven mental health assessment platform. Its FDA-registered digital platform uses linguistic, audio and video analysis to help providers proactively identify, triage, and monitor at-risk patients. The company connects providers and patients anytime, anywhere via written and video assessments that translate into actionable quantitative and qualitative patient data. The platform is designed to streamline diagnoses, enhance care accessibility, optimize workflows and reduce costs for providers and healthcare systems. Videra is led by CEO Loren Larsen. It raised $5.6M in a Seed II round and intends to use the funds to expand operations and its reach. Videra Health is an FDA-registered remote patient monitoring video platform that enables asynchronous check-ins and video assessments to capture quantitative and qualitative patient data for behavioral health providers. The platform extracts, organizes and analyzes patient responses to assist clinical decision making and to surface the right patients at the right time. Videra hosts thousands of patient engagements every month for behavioral health providers nationwide and customers report saving approximately 88% of staff time. The company says 91% of providers view remote patient monitoring and post-discharge surveys as essential and 86% of patients want more engagement between appointments, framing the market opportunity. Leadership (founder and CEO Loren Larsen) and investors see AI playing an increasing role in scaling insights and engagement as Videra seeks to expand its impact across patient-centered care paradigms. Videra is based in Orem, Utah and plans to use the new funding to scale patient interactions for behavioral health.

Participated · Equity · Apr 2024

Greenfly provides a platform that streamlines short-form content workflows for sports, media, and brand organizations, enabling production, compilation, management, and sharing of short-form content across networks. The Greenfly Platform bridges leagues, teams, players, broadcasters, and sponsors to facilitate collaborative content creation and distribution. The company has expanded its global footprint, welcoming over 40 new partnerships worldwide in the past year and acquiring Miro AI to bolster contextual sports content analysis. Leadership emphasizes short-form video consumption on platforms like YouTube Shorts, TikTok, and Instagram Reels as a primary engagement and monetization channel. Greenfly completed a $14 million equity funding round that exceeded its initial target. Management intends to use the capital to accelerate strategic partnerships and support continued growth after its fastest year in nearly a decade. Greenfly builds a content collaboration platform and digital media flow management system to source, create, curate and automate distribution of photos and short-form videos for social media. The product centers on event-based workflows that route, surface and curate media so athletes, teams, leagues and brands can find and share relevant content quickly. The company is investing in improved curation and data collection to surface media most relevant to users and provide insights for community relationship management. Greenfly plans to use new funding for growth and expansion, building additional collaboration tools and content as more players sign on. The platform is used across sports, media and entertainment, political campaigns, social causes and consumer brands and is now working with more than 30 sports leagues and over 500 organizations. The company reported over 100% growth so far in 2021. Greenfly provides a SaaS platform that integrates a mobile app with a private, web-based content production and orchestration system to enable brands to request, create, review, approve and post unified video and other media. The platform lets consumer brands collaborate with networks of endorsers, staff and customers to simultaneously share thematically unified content across individual social accounts and networks like Facebook, Instagram and Twitter, as well as television. Greenfly has been used by leading brands, sports leagues, teams and media companies. Co-founded in 2014 by Shawn Green and Daniel Kirschner, the company focuses on building tools to activate and orchestrate content creator networks. The new financing will be used to continue building out technology, drive user acquisition and marketing initiatives, and bolster the team with new hires. The company is based in Santa Monica, Calif. Greenfly provides sports leagues, teams, and media companies with a system that pairs a mobile app with a private, web-based content production and orchestration platform. The product lets organizations leverage networks of influencers, brand ambassadors, and staff to produce and distribute video and other media content. The company was founded in 2014 by Daniel Kirschner and Chairman Shawn Green and is based in Santa Monica, CA. Greenfly announced a Series A financing of more than $6m. The company intends to use the funds to continue to scale and to address new verticals and markets. No operating metrics beyond the fundraise are reported in the article.

Led · Series A · Feb 2024

Device Authority develops the KeyScaler platform and KSaaS cloud service to deliver zero-trust identity and access management for enterprise IoT. Its technology is positioned to address rising IoT security needs as analysts and Microsoft recognized KeyScaler as ‘Rising Azure Technology.’ The company highlights expanding use cases across customers and is focused on growing its presence in North America. Device Authority says its platform solves real market problems around device and data trust amid increasing IoT adoption. The article cites market context from Fortune Business Insights showing rapid IoT market growth and high rates of attempted IoT-focused cyberattacks, underscoring demand for the company’s offerings. Recent board appointments signal strengthened governance and cyber-industry expertise supporting its growth. Device Authority provides identity and access management (IAM) for IoT, focusing on medical/healthcare, industrial, automotive and smart connected devices. Its flagship KeyScaler® platform offers automated device provisioning, authentication, credential management, policy‑based end‑to‑end data security/encryption and secure updates. KeyScaler uses Dynamic Device Key Generation (DDKG) and PKI Signature+ to simplify trust for IoT devices and the broader IoT ecosystem. The company has been working with Venafi since joining Venafi’s Machine Identity Management Development Fund in 2019 to build protections against supply‑chain attacks on software updates. Venafi and Jetstack are collaborating with Device Authority to bring Machine Identity Management powered by Kubernetes to the IoT edge. Device Authority partners with a range of ecosystem providers (including AWS, Ericsson, Entrust, HID Global, Microsoft, PTC, Thales, Venafi and Wipro) and operates offices in San Ramon, California and Reading, UK. Device Authority builds IoT identity and access management solutions centered on its KeyScaler™ software platform. KeyScaler automates device provisioning, credential management, secure updates, and policy-driven data encryption, and incorporates patented Dynamic Device Key Generation and PKI Signature+ technology. The company partners with major ecosystem providers including Amazon Web Services, Dell, DigiCert, Intel, PTC, and Symantec. Device Authority has offices in Bracknell, UK and Fremont, California. Management says it is preparing for market entry and will use new financing to further strengthen and develop KeyScaler. The article does not disclose revenue or user metrics. Device Authority is described as a global leader in policy- and device-driven IoT security and was named a Gartner Cool Vendor in 2016. Its KeyScaler IoT security platform offers automated device provisioning, credential management, secure updates and policy-driven data encryption. The company has signed partnerships with Intel, Dell, DigiCert and Cumulocity, which it cites as evidence of growing market demand. In October 2016 Tern Plc led a £2.5 million funding round, investing £2.0 million and becoming a majority holder. Following the fundraising Tern owned 56.9% of the issued capital and 50.6% of the A preference shares. The company plans to use the proceeds to expand its sales, marketing and development teams, accelerate product development and meet increased demand in Industrial and Healthcare IoT markets. DeviceAuthority provides advanced security and device authentication that validates the identity of devices for multi-factor and machine-to-machine (M2M) applications. The company’s core technology focuses on device identity rather than just user identity. DeviceAuthority is based in Fremont, California and was founded in 2013; Talbot Harty is CEO. The company raised a Series A round (amount undisclosed) to support growth. It intends to use the funding to expand sales, marketing and channel development activities. DeviceAuthority is hiring as it scales its commercial operations.