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Mercia Equity Finance

Forward House, 17 High Street, Henley In Arden, Warwickshire, B95 5AA, United Kingdom

Overview

Mercia Equity Finance is a regional investor that focuses initially on uncovering the hidden value. It uses both of its managed funds and its proprietary capital to invest across four distinct asset classes: venture, private equity, and debt, referred to as their 'Complete Capital Solution’. It aspires to be the first choice for investors, investees, and employees, and, by aspiring to be the first choice, they believe that Mercia will deliver superior returns for business owners, shareholders, and fund investors alike.

Total investments
3
Lead investments
2
Investments · 12mo
0
Active investors
2

Sector focus

  • Financial Services
  • Venture Capital
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Investment portfolio

  • Mindtech

    Led · Equity · Jul 2021

    Mindtech Global is a developer of DataOps platforms that produce intelligently engineered synthetic data to train AI vision systems. Its core products, Chameleon and Dolphin, enable data analysis, visualisation and curation to improve AI models and accelerate deployment of customer applications across smart city and other use cases. The company serves sectors including retail, healthcare, transportation and robotics and has operations across the US and the Far East. Led by CEO Steve Harris, Mindtech employs around 25 people. Following a funding round of over £4M led by Edge Investments with participation from Mercia Ventures, the company plans to further develop its technology and expand into Japan, the US and Europe. It also intends to continue partnerships with industry leaders to scale adoption of its synthetic-data platforms. Mindtech is a Sheffield, UK–based provider of an end-to-end synthetic data creation platform for training AI vision systems. Led by CEO Steve Harris, the company's Chameleon platform generates synthetic training data to help computers understand and predict human interactions across retail, smart home, healthcare and smart city applications. In the latest round Mindtech raised $3.7M led by Appen, which also signed a commercial partnership to drive adoption of synthetic data. The company intends to use the funds to expand operations and broaden its business reach. Existing investors participated in the round. This investment follows a $3.25M funding round in July 2021. Mindtech Global’s core product, Chameleon, creates unlimited photo‑realistic 3D scenes and synthetic humans to train CCTV and other computer-vision systems without using real-world footage. The platform targets customers including large retailers, warehouse operators, healthcare providers, transportation systems and robotics firms. Mindtech positions synthetic data as a way to avoid privacy issues, reduce bias in training data, and speed up ML development by cutting time spent sourcing and cleaning footage. The company says Chameleon lets teams build and run scenarios thousands of times to teach systems to spot events such as slips, delivery-robot interactions with children, or erratic behavior on train platforms. Management intends to use the new funding to accelerate growth and commercial traction. No operating metrics or valuation were disclosed in the article.

  • The Link App

    Led · Equity · Aug 2018

    The Link App provides an app and web portal that lets law firms send updates and forms directly to clients’ smartphones so clients can fill forms, submit signatures and track case progress. The system can be used standalone or integrated with existing case management systems. The product is designed to save lawyers time while keeping clients up-to-date. The company was founded in 2014 by Lauren Riley and is based in Manchester, UK. The Link App raised £344k in its latest funding round and plans to use the proceeds to expand the team and add features such as client milestones and mobile document/ID upload. The latest round brings total investment into the business to over £500k.

  • Smartgate Solutions

    Participated · Equity · Oct 2017

    Smartgate Solutions develops a cloud-based radar healthcare quality and compliance system to help regulated industries manage operational and regulatory requirements and provide visibility into performance and compliance. The company’s initial market is the UK health and social care sector. It offers a tool to underpin operations and processes and give necessary visibility against performance and compliance. Smartgate serves regulated industries in the UK and internationally. Led by CEO Paul Johnson and based in Leeds, the company intends to use the new funds to expand its sales and delivery teams. The funding round was announced in October 2017.

Team