• honeygrow

  Led · Series E · Dec 2017

  honeygrow is a fast-casual restaurant brand focused on colorful stir-frys, salads and honeybar treats made with locally and seasonally sourced ingredients. The company launched in June 2012 and is headquartered in Fishtown, Philadelphia, with over 20 locations across the East Coast and Chicago and approximately 350 employees. honeygrow emphasizes in-house preparation and local sourcing as part of its “honest eating + growing local” positioning. The recent fundraising will fund continued growth in existing markets and expansion of its minigrow concept, which debuted in New York City in October and will open additional minigrow stores in NYC, DC, Boston, and Chicago in 2018. Planned tech upgrades include a combined honeygrow/minigrow loyalty app and refinements to the ordering process, and the company is continuing to develop its Virtual Reality onboarding and training program while testing other technologies. honeygrow intends to open more honeygrow and minigrow locations throughout the next year. Honeygrow is a healthy fast-casual restaurant group that launched in Center City in 2012 and has grown to 13 locations across the mid-Atlantic and six states including Washington, D.C. The company equips each store with touchscreen ordering kiosks and recently redesigned those kiosks to be more intuitive and locally visual. Honeygrow moved its headquarters to Fishtown earlier in the year and plans product and brand enhancements to boost guest engagement. Management is investing in its proprietary ordering kiosks and developing a mobile app and interactive kiosk features aimed at increasing guest loyalty. The company intends to expand beyond the Northeast Corridor, targeting western and northern U.S. markets in 2017 and 2018, with planned new locations including second stores in Baltimore and Washington and a Brooklyn opening. Financially, Honeygrow closed a Series D and has raised a total of $52 million to date. Founded in 2012, honeygrow is a Philadelphia fast-casual concept that prepares stir-fries, salads, smoothies and honeybar treats daily using local and seasonal ingredients. The brand emphasizes wholesome, honest eating and differentiates itself with vibrant food, distinctive store design and custom touchscreens. honeygrow operates locations in Philadelphia, Bala Cynwyd, Radnor and Cherry Hill, with additional openings scheduled in 2015 in Hoboken, Wilmington, Newark and the University of Pennsylvania campus. The company plans to use new financing to strategically expand locations, continue enhancing its technology and further develop its management team. honeygrow focuses on in-house preparation (no freezers) and sourcing from local farm vendors. The company portrays a founder-led, growth-oriented culture tied to product and brand development.

No current team members are available.