MKTG
150 East 42nd Street, 14th Floor, New York, NY, 10017, United States
Overview
MKTG is an interactive marketing agency with 5 full-services offices in New York, San Francisco, Chicago, Cincinnati, and Los Angeles (and 46 field offices across the nation). MKTG trades on NY Stock Exchange under the symbol CMKG. MKTG's services run the breadth from concept, creative, digital solutions, event management, to experiential, social media, video, etc. Some of their noted clients include CBS, Clinique, [Nintendo](http://www.crunchbase.com/organization/nintendo), [Google](http://www.crunchbase.com/organization/google), Nike, Toyota- to name a few.
- Total investments
- 1
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Advertising
- Marketing
- Social Media
Investment portfolio
- Bonfyre
Led · Equity · Nov 2013
Bonfyre offers a private social communication app designed to engage employees via a familiar social feed, cloud-based architecture, and features such as photo sharing, surveys, quizzes, trivia and over two dozen other tools. Its analytics engine and survey capabilities produce real-time HR business intelligence to help companies evaluate and invest in employee programs. The company reports an average employee adoption rate of more than 70% and counts clients including Marriott, Commerce Bank and Express Scripts, as well as nine Fortune 500 companies. Bonfyre says its platform improves internal communications, recognition, engagement campaigns and collaboration across teams and locations. The company plans to use new funding to expand its sales team, deepen technical expertise and improve customer support to bring the solution to more companies. Market context in the article notes stagnant employee engagement averages (~30%) and estimated annual costs to U.S. companies of $450–$550 billion, which Bonfyre positions its product to address. Bonfyre builds cross-platform, event-based private micro social networks accessible via web, iPhone and Android to connect brands, organizations and attendees. Its core product enables event organizers, corporations and educational communities to create private channels for photo and message sharing, real-time engagement, giveaways and direct attendee communication. The company reports revenue from over 50 major event partners, including Express Scripts, ISES, Amazon and Budweiser Made In America, through adaptable event solutions and monthly subscriptions. Leadership says customer feedback from hundreds of events is guiding product development and feature roadmaps. Bonfyre plans to expand monetization with a LinkedIn-style freemium model offering core features for free and advanced, customized functionality at a cost. The company highlights MKTG’s prior use of the product at client events and counts advisor Jim McKelvey among its supporters.
Team
No current team members are available.