Moz
1752 NW Market Street #4073, Seattle, WA, 98107, United States
Overview
Moz provides analytics software to track all of a website's inbound marketing efforts—search marketing, link building, social media, and brand mentions—on one platform. Moz Analytics tracks each effort with beautiful data visualizations, insights into competitors' data, and actionable recommendations to improve each effort's performance. Dedicated to helping people do better marketing, Moz creates easy-to-use tools, tutorials, and educational resources for learning inbound marketing—and fosters the web’s most vibrant online marketing community. With offices in Seattle, Washington, and Portland, Oregon, Moz supports over 20,000 customers and 300,000 community members worldwide. The company received an A round of financing from Ignition Partners and Curious Office in September 2007 to build their Linkscape web index.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 5
Sector focus
- Advertising
- Analytics
- Big Data
- Copywriting
- Search Engine
- SEO
- Software
Investment portfolio
- Career Karma
Participated · Series A · Dec 2020
Career Karma operates a marketplace and navigation tool that helps aspiring students and working professionals find and enroll in job-training programs and bootcamps rather than building its own curriculum. Founded in 2018 by Ruben Harris, Artur Meyster and Timur Meyster, the company has built a large community of career-transitioners and a curated marketplace of training options. In recent months it has seeded partnerships with employers and is shifting toward offering its services as an employee benefit, matching employees and contractors to training programs in its marketplace. The company historically charged bootcamps a placement fee—typically about 10% of a placed student’s tuition, which can range from $10,000 to $50,000—but is rethinking pricing as it moves into enterprise. Career Karma says this enterprise channel will enable employer-paid tuition and serve as a zero-cost acquisition channel to scale placements and upskilling. The startup has said its longer-term vision is to evolve into a large staffing-like business and is hiring to build pricing and product for that phase. Career Karma runs a student-to-bootcamp matching marketplace and community, helping learners find and enroll in coding bootcamps rather than building its own curriculum. The company charges bootcamps a placement fee—typically about 10% of a placed student’s tuition, which the article says can range from $10,000 to $50,000. It has expanded beyond simple matching into wraparound services, including small peer mentorship groups called Squads to support students during programs and job searches. Leadership says the startup is shifting toward becoming a daily-use career platform and plans to broaden its remit to trade schools, colleges and universities to build a larger community. Career Karma reports it has placed more than 3,000 people into job-training programs and has been profitable for the past five months while growing revenue roughly 20% month over month. The article notes an estimated top-line revenue range for the year (between $3M and $15M) based on placements, attributed to the reporter’s math in the story. Career Karma operates a free app that matches users to coding bootcamps and peer groups via a quiz, pairing beginners with more experienced peers for mentoring and study support. The company monetizes by taking a portion of bootcamp tuition when users accept an offer; bootcamps typically charge between $10,000 and $40,000, with median figures cited in a study. Career Karma says it has about 18,000 users and more than 100 downloads per day. The service emphasizes peer groups to improve retention and outcomes for career switchers, particularly those entering tech from nontechnical backgrounds. The startup traces its roots to a 2016 podcast called 'Breaking into Startups,' formed as a company in 2018, and graduated from Y Combinator earlier this year. Headquartered in San Francisco, the company focuses on scaling access to bootcamp options and community-driven support.