Led · Seed · Jun 2026

Aliado builds a Conversion Intelligence platform that 'listens' to interactions between store salespeople and customers to surface objections, demand signals, training gaps and reasons for non-conversion. The company converts in-store conversations into actionable data for operations, training and commercial management. Founded a little over a year ago, Aliado reports having early customers including several well-known retailers and is developing the product alongside those partners. With its recent R$13 million seed raise, the company plans to accelerate product development and expand its team. The startup emphasizes improving in-store performance by turning previously ephemeral sales interactions into measurable insights. Key team members named in the announcement include Rafael Queiroz, Felipe Moraes, Pedro Custódio and others.