Led · Series C · Jun 2017

Freshly offers a subscription service that delivers a week’s worth of ready-to-heat, nutritionist-designed meals that customers heat in a microwave or on a stove. The company maintains a rotating menu of 30 dishes and says its meals are made without refined sugars or artificial ingredients, guided by a list of 85 banned ingredients. Pricing starts at $49.99 per week for four meals. Freshly has nearly 400 employees across New York and Phoenix and delivers to 28 states. The company has raised $107 million to date; the latest $77 million Series C is intended to fund nationwide expansion. Co-founder and CEO Michael Wystrach positions Freshly for health-conscious consumers seeking convenient, on-demand meal options. Freshly delivers ready-to-eat healthy meals that require no cooking and are heated in a microwave or on a stove. Customers choose plans starting at $11.50 per meal for six meals per week, selecting specific meals from a menu that emphasizes protein and vegetables and excludes gluten and processed sugar. The company differentiates itself from meal-kit and on-demand services by delivering a full week’s meals in a single delivery rather than per-order immediate delivery. Freshly says it delivers 250,000 meals each month to customers in 28 states. The company is working to add options tailored to specific diets like vegetarian and Paleo, and plans to expand its menu and improve its technology to personalize meals based on individual preferences. Previously it raised $7 million in Series A funding. Freshly is a New York City-based gourmet meal delivery company that ships healthy, ready-made meals to customers' homes each week. Launched in January 2015 by Michael Wystrach and Carter Comstock, the company offers free overnight and two-day shipping and uses advanced packaging technology to preserve freshness in transit. It already serves nine western states and shipped more than 200,000 meals in its first five months. The company's core product is chef-prepared, ready-to-heat meals delivered on a weekly cadence. Freshly intends to use its recent funding to expand throughout the United States, including building production and logistics facilities.