Participated · Series A · Dec 2022

ProfitWheel is a consumer intelligence SaaS platform that brings brands, people and their consumers together through a flagship consumer intelligence engine. Its engine is subscribed to by some of the largest advertisers in the world, including Fortune 100 companies and major brands in e-commerce, consumer electronics and banking and finance. The company plans to use the new funding to accelerate expansion in the US and other global markets, hire in sales and customer success, and bolster its products for new consumer intelligence use cases. ProfitWheel is co-founded by Gautam Mehra, Vivek Bhargava, and Aman Khanna. The company is based in Boston, MA. Financially, it announced an additional $1.2M in Pre-Series A funding. ProfitWheel builds a customer data-led marketing intelligence platform that connects first-party/CRM customer data with media buying platforms to make digital advertising more efficient. The SaaS product is designed to help brands drive more valuable sales, retarget intelligently, maximize RoAS, reduce acquisition costs, and improve conversion quality. ProfitWheel was founded in 2020 and is based in Mumbai, India, and is conceptualized as a global SaaS product company with ambitions to scale significantly. The company raised a $3.0M seed round in October 2021 to support growth of its customer-intelligence offerings. Management says the investment will help address needs created by recent changes in the adtech ecosystem.