New Amsterdam Capital
71-75 Shelton Street, London, England, WC2H 9JQ, United Kingdom
Overview
New Amsterdam Capital, Investment Management division is active across all segments of the credit markets and has a number of discretionary funds under management. Our focus is on the European credit markets and we actively trade and invest in leveraged finance, secured bank loans, mezzanine finance, high yield bonds, credit derivatives, investment grade, structured finance and structured debt transactions.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Finance
- Financial Services
- Wealth Management
Investment portfolio
- Ezoic
Participated · Series A · Nov 2013
Ezoic is an end-to-end, AI-driven platform launched in 2011 by Dwayne Lafleur that helps online content creators and publishers personalize website ad placements and layouts. Its technology is available to both large publishing brands and smaller independent publishers as a data-driven way to tailor layouts and ads to visitors. The company is rolling out new machine-learning tools to speed up publishers' websites, improve SEO, and provide insights to grow their businesses. Ezoic is a Certified Google Publishing Partner and a member of the Coalition for Better Ads. It employs approximately 100 people across North America, Canada, and the United Kingdom, with key offices in Carlsbad, CA, London, U.K., and Newcastle Upontyne, U.K. The company intends to use newly raised funds to accelerate the expansion of its technology. Ezoic provides publishers an automated platform that continuously tests different layouts of the same content to enhance user experience and advertising revenue across desktop, mobile and tablet. The platform uses multivariate testing to optimize site layouts and ad performance. As of the article, the software was in private BETA and had been tested on more than 400 websites. The company closed a $5.6M Series A and intends to use the funds to accelerate software development and launch in Q1 2014. Ezoic was founded in 2010 by CEO Dwayne Lafleur and is based in San Diego, CA, with an office in Newcastle, U.K. The Series A was led by Balderton Capital with participation from New Amsterdam Capital, Silicon Valley Bank and private investors.
Team
No current team members are available.