New Incubation Ventures
767 Fifth Avenue, New York, NY, 10153, United States
Overview
New Incubation Ventures (NIV) is the strategic early-stage investing and incubation arm for The Estée Lauder Companies. NIV partners with forward-thinking founders and entrepreneurs to create, fund and support the best beauty brands and business models that will shape the future of beauty. Through this, it also builds an actionable pipeline of diversified brands and new engines of growth for the Estée Lauder Companies portfolio. The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 1
Investment portfolio
- Cedar Money
Participated · Seed · Jan 2025
Cedar Money builds a payments bridge that lets businesses transact on a fiat-facing site while stablecoin transfers run in the background to move funds across borders. The company focuses on import/export businesses in emerging markets—initially launching operations in Nigeria early 2024—to simplify underwriting with bona fide invoices and physical-commodity-backed transactions. Cedar Money says it processes tens of millions in monthly transaction volume and has a 14-person team across Nigeria, the U.S., Israel, and Serbia. Founder and CEO Benjy Feinberg, who started the company in 2022 after nearly a decade at Behalf, intends to scale the payment infrastructure and tackle inefficiencies in international payments. A major part of Cedar’s strategy is building the compliance rails to meet diverse regulatory and banking documentation requirements across countries. The startup emphasizes that winning will depend on scaling globally while navigating complex compliance in underserved regions.
Team
Ryan Piela
Executive Director
LinkedIn