Led · Seed · May 2022

Green Growth develops the Green Growth Yield Monitor, a combined hardware and software solution that collects real-time yield data from harvesting machines and presents it as heat maps in a web app. The system pairs a scalable data-collection device with sensors and proprietary algorithms for data visualization and analytics. Its analytics help farmers optimize inputs (fertilizers, seeds, crop protection) and can suggest reducing fertilizer usage by at least 10 percent. The company has already begun sales and signed its first clients. The recent investment will be used for further product development and market scaling. Founders include Alfiya Kayumova (CEO and co-founder) and Dr. Evgeny Savin (executive director and co-founder).

Participated · Equity · May 2014

Pear Sports offers interactive, personalized audio coaching and activity-tracking tools and also sells a white-label product called ‘Powered by Pear’ that embeds coaching and tracking into partner services. The company leverages well-known coaches and celebrity athletes (e.g., Andrew Kastor, Jenny Hadfield, Matt Dixon) to recruit users and enhance credibility. Pear has pursued multiple partnerships this year, including pre- and post-natal coaching with Nancy Anderson, a Lindora weight-loss app, an RSG training channel, and race-day programs with imATHLETE. Last year Pear raised $5 million in a round led by Innovate Partners and Nordic Ventures, which included strategic investor VIZIO; those funds were used to expand sales and marketing for its app and white-label product. The company continues to push white-label deals and retail partnerships as core growth channels and to deepen integrations with partner brands. Financially, Pear recently filed an SEC notice of an additional $821,000 raise as part of a hoped-for $3 million round. PEAR Sports builds interactive coaching technologies and a Mobile App that adapt workouts in real time to a user’s heart rate and fitness level. Led by co‑founder and CEO Bob Allison, the company offers over 500 workout plans to users. It also develops related hardware and a white‑label platform services business for partners. PEAR works with several athletic brands, social activity platforms, training organizations, events, and wellness and weight‑loss companies. The company raised capital to expand sales and marketing for its app, hardware, and platform services. The business is headquartered in Solana Beach, CA.