Participated · Seed · Apr 2019

Finitive operates a tech-enabled, data-driven platform that provides institutional investors direct access to curated private credit transactions. The marketplace spans specialty finance, online lending, marketplace lending, and private credit funds, and matches originators with a global network of institutional investors. Finitive uses technology and data to simplify and accelerate the closing process, offering digitized deal sourcing, screening and due diligence for investors and easier access to debt financing for borrowers. The company was founded in 2017 and is based in New York. Finitive will deploy new capital from Sterling to advance its business and streamline the process of connecting lenders and borrowers. All regulated activities are conducted through North Capital Private Securities, a registered broker-dealer and member FINRA/SIPC. Finitive operates a fintech platform that connects institutional investors to a broad spectrum of non-bank lending sectors, including specialty finance, online lending, marketplace lending, and private credit funds. The platform enables originator partners to access a global network of investors who allocate to alternative lending. Since its founding in August 2017, Finitive has facilitated over $1.5 billion in capital commitments from top-tier institutional investors. All regulated activities are conducted through North Capital Private Securities, a registered broker-dealer and member FINRA/SIPC. Led by CEO and founder Jon Barlow, the company plans to further invest in its technology platform using the recently secured financing. Finitive also strengthened its advisory team with the appointment of Brian Madocks to its board of advisors. Finitive is a financial technology platform offering institutional investors direct access to alternative lending investments, including specialty finance, online lending, marketplace lending, and private credit funds. Founded in August 2017 and based in New York, the company is led by founder and CEO Jon Barlow. Finitive has facilitated over $1.5 billion in capital commitments from top-tier investors. It conducts regulated activities through North Capital Private Securities, a registered broker-dealer and member FINRA/SIPC. The company plans to use new funding to further develop its platform and pursue machine learning, artificial intelligence, workflow automation, and data analytics initiatives. The recent seed raise will support these product and analytics efforts.