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Oakley Capital

3 Cadogan Gate, London, SW1X 0AS, United Kingdom

Overview

Oakley Capital is a mid-market private equity firm to creates a financial partner that would understand the needs and ambitions of business founders.

Total investments
4
Lead investments
2
Investments · 12mo
2
Active investors
10

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Brevo

    Participated · Equity · Dec 2025

    Founded in 2012 as Sendinblue, Brevo now provides an all-in-one platform covering marketing automation, CRM, customer data management and multichannel communications including email, SMS, WhatsApp, live chat, push notifications and integrated sales calls. The company serves more than 600,000 customers worldwide, with clients ranging from small businesses to enterprises like Carrefour, eBay and H&M. Brevo surpassed $100 million in annual recurring revenue in 2023 and has already exceeded its goal of €200 million in ARR ahead of its 2025 target, while maintaining a double-digit EBITDA margin. Management aims to reach €1 billion in ARR by 2030, with 45% of that coming from acquisitions—11 of which have already been completed. The U.S. currently accounts for 15% of revenue, but leadership plans to invest over €100 million to grow that share toward 50% of total sales. The company is also committing €50 million over five years to embed AI across its product suite. Brevo employs roughly 1,000 people and positions itself as a European alternative capable of challenging HubSpot and Salesforce on product depth and ease of use.

  • Clio

    Participated · Debt Financing · Nov 2025

    Clio is a Vancouver-based legal technology company offering an Intelligent Legal Work Platform that fuses practice management, research, drafting and operational tools into AI-driven workflows. Core products such as Clio Work, Clio Manage, Clio Grow, Clio Draft and the newly re-branded Clio Operate serve firms of every size by connecting the business and practice of law. The November 2025 purchase of vLex adds Vincent AI and a library of more than one billion enriched legal documents across 110 jurisdictions, giving Clio unmatched legal intelligence. The company reports hundreds of thousands of professional users in over 130 countries and endorsements from more than 100 bar associations and law societies. The vLex deal also brings 350+ additional experts in law, data and technology onto the team. Looking ahead, Clio plans to deepen its enterprise push through the "Clio for Enterprise" division and to continue strategic M&A that extends its global reach. Financially, Clio secured a $500 million Series G at a $5 billion valuation and a $350 million debt facility in 2025, equipping it with significant resources for AI innovation and expansion.

  • Seedtag

    Led · Series B · Sep 2021

    Seedtag builds a cookie-free, AI-driven contextual advertising platform called LIZ that reads page content to match and serve ads without relying on third-party cookies. The technology uses algorithms to infer user interests from page context and serves relevant ads within content; the article notes it is unclear how Seedtag tracks effectiveness without cookies. Founded in Madrid in 2014 by ex-Googlers Jorge Poyatos and Albert Nieto, Seedtag has signed clients including Unilever brands, LG, and Levi's. The company positions itself as a privacy-first alternative amid the decline of cookies and is focused on scaling internationally, particularly into the U.S. Financially, Seedtag had raised around $46 million over the prior eight years and has now secured an equity investment of over €250 million (more than $252 million) from Advent International, with valuation undisclosed. Past investors remain shareholders and co-founder Albert Nieto will relocate to the U.S. to help drive expansion. Seedtag provides contextual advertising solutions powered by a proprietary machine-learning engine that can analyse 10,000 articles a minute to produce human-like understanding for targeting. The company operates on a cookie-less ethos designed for a privacy-first environment as third-party cookies become obsolete. Seedtag translates its content analysis into insights about consumer interests to deliver targeted ads for brands and publishers. It is a specialist in Europe and Latin America and has established relationships with brands such as Universal and Adidas, agencies including WPP and Havas, and publishers like the FT, The Guardian, and Sky. The platform reaches a combined audience of over 500 million unique users. Seedtag plans to use its recent funding to further develop its AI, onboard more publishers, and expand into the US market. Seedtag is a Madrid-based adtech startup that integrates advertising into online images. The company closed a €2 million funding round from Spanish, French, and Brazilian investors. It previously raised a €400,000 seed round in June 2014 and a €1.5 million Series A in September 2016 from Adara Ventures. Seedtag will use the funds to expand internationally, with a particular focus on Brazil where it is opening a new office. The startup also plans to use the financing to further develop its image-advertising technology. Seedtag, founded in mid-2014 by Jorge Poyatos and Albert Nieto, is a pioneer and leader of In-Image Advertising in Spain. Its image-based advertising formats are used by the majority of advertisers and it works with the country's leading publishers. The company's revenue grew almost tenfold year-over-year, reaching €3 million in 2016. Seedtag has a partnership with AppNexus to allow major DSPs access to its In-Image inventory and is investing in technology to enable programmatic In-Image Advertising. The founders plan to use capital to consolidate their position in Spain and replicate their success in Italy, France and Mexico. The team emphasizes making digital advertising more native and contextualized for users, advertisers and publishers.

  • minicabit

    Led · Equity · Oct 2015

    minicabit operates an online price-comparison and booking platform for mini-cabs accessible via web and mobile apps. The company matches customers with local Cab Operators using fixed-price comparisons and supports complex bookings (multiple stops, luggage). It has established national partnerships (Heathrow, Barclays Pingit, Big Yellow, O2 Academy, London City Airport, Blenheim Palace) and has attracted 1 in 10 UK Cab Operators, with 700 partner fleets currently. minicabit is already break-even, with bookings and revenues up 100% over the first half of the year and an average booking value of GBP40. The firm plans to double its partner fleet count over the next year, expand vehicle types (minibuses, stretch limos), launch tablet and Apple Watch apps, and offer white-labelled services to hotels and attractions. Management is led by founder Amer Hasan and supported by advisers and non-executives including Steven Norris, Paul Lawton and Hambro Perks' Nick Wentworth-Stanley. Minicabit operates a web and mobile marketplace that compares real-time cab quotes from licensed drivers across more than thirty UK cities and enables bookings. Cab providers set rates and availability on the platform; Minicabit takes a 10% commission from the operator and adds a £1 booking fee to the final fare. The company reports over 300 licensed UK cab operators in its network and highlights a large addressable market with millions of out-of-town cab trips annually. Minicabit has been featured on BBC’s Dragons’ Den, backed by UK mobile operator O2, and appeared as “New & Noteworthy” and “Best Apps” on Apple’s App Store. Product plans include an Android app rollout, new features to drive repeat bookings, operator tools, and a recently announced multi-stop route-optimization feature on web and mobile. The company is currently crowdfunding on Seedrs and has attracted retail investment interest from cab owners, operators, drivers and other crowd investors.

Team