Participated · Seed · Apr 2023

Narrato provides a workspace for marketing teams that embeds generative AI across the content lifecycle, including planning, brief generation, creation, optimization, collaboration, workflow and automated publishing. Its core feature is an AI content assistant that generates briefs, SEO guides, outlines, research and benchmarking to help creators reach wider audiences. Users pick from templates for blogs, articles, web copy, emails, video scripts, social media content and art, and there is a chat-like AI interface for content creation. The company plans to expand its selection of generative AI-assisted content templates to hundreds. Customers include ChargeBee, Preply and Rocketlane. Narrato was founded in January 2022 by Sophia Solanki and is based in San Francisco.

Participated · Series A · Oct 2021

FarMart is a Gurugram-based SaaS B2B food commerce platform launched in 2015 by Alekh Sanghera and Mehtab Hans. The platform connects about 2,000 food manufacturers and brands, three million farmers, and 400 factories across six countries and maintains a catalogue of roughly 90 food commodities. FarMart provides technological solutions for supply chain and logistics and acquired the fruits-and-vegetables logistics platform Subjimandi.app in March 2022. The company says sustainability is central to its business and plans to use new funding to build a carbon-efficient food supply chain. FarMart will also leverage ResponsAbility Investments' expertise to optimise its solutions and reduce food loss and waste. Total fundraising to date is around USD 50 million following prior financings. FarMart (Farmart Service Pvt Ltd.) operates a micro‑SaaS platform that digitizes agri-retailer workflows, enabling retailers to increase sales to farmers and to source large quantities of produce faster and cheaper. The company’s platform serves 60,000 retailers and reaches two million farmers via its mobile app, and has distributed output linkage across over 600 Indian districts with 75,000 metric tonnes sourced across more than 15 commodities. FarMart plans to use new capital to boost its digital distribution network in India and into export markets, and to invest in research and development, automation, and technology. Financially, it raised $32.0M in a Series B and has now raised $48.0M in total to date. The business was founded in 2015 by Alekh Sanghera and Mehtab Singh Hans and is based in Gurugram, India. FarMart is a B2B SaaS-led food supply platform that enables food businesses and agri-input retailers to source quality produce in large quantities directly from farms at lower prices and faster turnaround. The company provides a micro-SaaS platform to help retailers digitize workflows, increase sales to farmers, and procure commodities to sell to large enterprises, opening new revenue streams for retailers. FarMart’s model centers around empowering the retailer community while streamlining farm-to-business sourcing. The company plans to use the new funding to expand its distribution network across India, scale product capabilities, and grow the team. The October 2021 Series A also provided an exit for early investors Indian Angel Network and LetsVenture. Founders Alekh Sanghera and Mehtab Singh Hans started the company to address key retailer challenges in produce sourcing and distribution. FarMart operates a mobile-first platform that helps agri-retailers serve farmers by providing access to information, input supplies, and market linkages. The company leverages technology, the trust of agri-business communities, and optimizes under-utilised retailer assets to streamline the value chain from input to output. Founded in 2016 by Alekh Sanghera and Mehtab Singh Hans and based in Gurugram, FarMart has onboarded 10,000 retailers within nine months and claims access to over 400,000 farmers across 15 states. It aims to become the largest online platform connecting food businesses with over 10 million farmers through a nationwide retailer network by 2025. FarMart raised $2.4M in a pre-Series A round and said it will use the funds for product development, user-base expansion, and scaling its market linkage capabilities. The company focuses on building a scalable, trust-based distribution network to reach farmers at the first mile and improve value realisation for farmers and buyers.