Participated · Equity · May 2022

Gametime operates a mobile-first marketplace that offers a transparent way to buy and sell tickets for live events, specializing in last-minute purchases (customers can buy up to 90 minutes after an event starts). The platform covers sports, concerts, theater and comedy shows and is led by CEO Brad Griffith. The company has sold over $1 billion in tickets to date. Management plans to use the new capital to accelerate product development, expand efforts to reach younger ticket buyers, and enhance the platform. Gametime emphasizes a streamlined experience for late buyers and sellers of event tickets. The business is based in San Francisco, CA. Gametime operates a mobile-first marketplace that helps consumers find and buy last-minute tickets to nearby sporting events and concerts, sometimes up to a half-hour after an event begins. The app aggregates inventory from both primary sources and resellers and has added tickets from more professional sports teams and a wider variety of events since launch. Product features include Snap and Sell, which photos and lists paper tickets with automatic pricing, and Gametime Connect, which lets users follow friends’ purchases and listings. The company has pushed video advertising (one spot reached over 4 million Facebook views) to attract millennial buyers and drive transactions. Gametime employs about 65 full-time staff in San Francisco and operates in a competitive market that includes Ticketmaster, StubHub, SeatGeek and others. Management and investors say growth opportunities include stadium adoption of mobile tickets and a sizable “last-minute” segment of the market estimated at roughly $7.5 billion in North America last year. Gametime provides a mobile-only platform that surfaces available seats and enables users to purchase and redeem tickets directly from their phones. Purchases can be completed in just a few swipes and tickets can be shared via text and email. The app focuses on last-minute ticket sales across cities in the U.S., with tickets available in 35 markets for more than 150 teams. Over the past year the company has grown nearly 600% year-over-year and says its service drives incremental attendance and concession sales. CEO Brad Griffith says Gametime is betting that roughly 80% of ticket purchases will occur on mobile in the coming years, and the product is optimized for mobile entry into venues. Financially, Gametime has closed a $13 million Series A and had previously raised $5 million from Accel and other investors. Gametime provides a mobile-first marketplace for last-minute sports tickets, aggregating seats from a range of resellers and surfacing the best available seats and prices. The app stores payment details, speeds discovery-to-purchase, and delivers tickets to users’ phones in a scannable format to minimize friction. CEO and founder Brad Griffith emphasizes speed as the company’s core advantage, enabling purchases and mobile ticket downloads in minutes. Since launching in San Francisco early last year the company has expanded to offer tickets in 14 U.S. markets. Ticket sales grew 50% from July to August and are up more than 600% since the start of the year; the company currently has 16 employees. The new funding is intended to accelerate launches into additional markets; Gametime has raised $5 million total since being founded in early 2013. Gametime provides a mobile-first interface for purchasing last-minute, discounted sports tickets and ensures tickets are delivered in formats that can be scanned from a phone so no printing is required. The app aggregates discounted tickets pulled from multiple suppliers and is intentionally limited to mobile-ready ticket formats. The company curates venue content by sending a photographer to capture each supported stadium during actual games. Gametime launched in San Francisco and has recently expanded to Los Angeles, with plans to add several more cities throughout 2014. The product is positioned as a HotelTonight-like experience for live events, focused on buyers who purchase close to game time. Gametime closed initial funding to support its expansion and product development.